Food supplements are food in the EU.
We check your formula, ingredients, label and claims against EU rules and help with national notification where a country requires it, so your product can be sold legally.
For food and supplement brands entering the EU
Sell your supplements in Europe, with ingredients, labels and claims checked
We check that your ingredients are allowed, that your label and claims meet EU rules, and what each country needs.
Request a consultation
Free, no obligation. Talk to a specialist, not a sales team.
- Your EU product requirements and next steps, set out clearly.
- Hands-on representation, not just advice.
- One team coordinates your compliance requirements across US, UK and EU markets.
Plan your supplement imports into Europe
Consultation
Tell us what you need to import.
Share your product, target market and compliance question. A member of our team will respond promptly.
Scope your product and target market
Identify the applicable regulatory route
Receive a clear proposal and next steps
- 1,500+clients
- 10,000+registrations
- 30+countries
- 30+years’ experience
- 5/5rated
- Since2019
Overview
What EU supplement import support is
The rules
Why it is required
- Food supplements are governed by Directive 2002/46/EC.
- Novel foods need authorisation under Regulation (EU) 2015/2283.
- Nutrition and health claims are governed by Regulation (EC) 1924/2006, with the permitted health claims list in Commission Regulation (EU) 432/2012. Regulation (EU) 1169/2011, Article 9 lists the mandatory particulars on a food label, and Annex II lists the allergens that must be emphasised.
- Food business operators at every stage must ensure food meets food law and verify that it does (Regulation (EC) 178/2002, Article 17). Under Regulation (EU) 1169/2011, Article 8, the business responsible for food information is the one under whose name the food is marketed or, if that business is not established in the Union, the importer into the Union market.
Our services
What we do
Ingredient assessment
Assess your supplement formula for compliance with EFSA safety standards and EU-wide limits.
EU label format
Review your label for full alignment with EU Regulation 1169/2011, ensuring it’s both legal and consumer-friendly.
Health claims review
We check your claims against authorised EU wording. Only EU-authorised nutrition and health claims may be used.
Authority communication
We manage the process for you, including dossier and document preparation and health authority communication.
Your next steps
How it works
- 01
Send us your details
Fill in the form with your product and target market, and a specialist will reply.
- 02
We tell you what you need
Receive the requirements and next steps in writing, with a fixed-fee proposal to review before work begins.
- 03
We file and keep you compliant
Once you approve the proposal, we handle the agreed filings and ongoing compliance support.
Client feedback
Trusted support, in our clients’ own words.
“Global Import Agent have successfully worked with me to land product in the U.S and remain compliant for FDA regulations. I'm really happy with their response times, and easy to use tech platform that facilitates the process.”
Our team
Who you work with
Founded in 2019 as a branch of our food safety software company, Primority Ltd, Global Import Agent helps businesses navigate FDA and global trade compliance.
Our team brings combined experience in FDA compliance, international trade, customs clearance and supply chain management, supporting businesses of all sizes from first enquiry to final delivery.
- United Kingdom4 Redheughs Rigg, South GyleEdinburgh EH12 9DQ
- United StatesOffice 116, 8270 Woodland Center BoulevardTampa, FL 33614
James Flynn
Founder & Lead Consultant
Ryan Flynn
Managing Director
Fabrizzio Vasquez
VP US Operations
Luis Celarie
Technical Manager
Food supplements are regulated as food, under Directive 2002/46/EC and general food law.
Some EU countries require notification before sale; others do not. We check the requirements for each target country.
No. Ingredients must be permitted, and novel foods need authorisation under Regulation (EU) 2015/2283.
Only claims permitted under Regulation (EC) 1924/2006 and listed in Commission Regulation (EU) 432/2012.
The term "food supplement", ingredients and daily dose, allergens, net quantity, date marking, the EU business contact and any required warnings, alongside the Regulation (EU) 1169/2011 particulars.
Yes, if it meets each country's language and national rules. We help build multilingual labels.